We are Supercharango, a world-class music house based in Argentina that has been working globally for over twenty years.
We craft Sound Universes for brands and contents that want to stand out across every medium and format.
Awards
Services
(01) Advertising
Creating music for advertising means putting a powerful tool at the service of a brand’s communication goals.
We know our clients trust us to grab attention, evoke emotions, strengthen brand identity, boost message recall, and drive the actions they want from their audience. In every project, we embrace those challenges — while ensuring the music interacts seamlessly with the rest of the campaign.
(02) Film & TV
Whether it’s a film, a series, a podcast, or branded content, music plays an irreplaceable role in setting atmosphere and tone, becoming an emotional guide for the audience.
Every narrative is enhanced through the sensory immersion that only music and sound together can offer — that’s why we deeply believe in producing and recording professionally at the highest quality.
(03) Sonic branding
Sonic Branding is a brand identity tool that creates new ways for a brand to connect with its audiences. In just a few seconds, a sonic logo can encapsulate its values, personality, and tone of voice — or an entire sonic identity can elevate the brand experience across every available touchpoint.
Supercharango has a dedicated team focused on developing distinctive, relevant sonic identities through our own proprietary process: Charán!
(04) Music licensing
Music is not just an art form — it’s also an economic asset. Every track has a legal and commercial value that must be managed professionally to protect both creators and users.
Lyrics, composition, recording, performance — all layers of intellectual property can involve contracts, licenses, assignments, and royalties. That’s why it’s essential to properly handle their use and distribution.
We live in a sonic world.
Voices, sounds, music — and the way they blend — reach us, move through us, and inspire us to reflect or act.
Anthropologists say that music, a universal development across all human civilizations, was born to help groups move together and to share a form of communication rooted in emotion. Products and services that use music and sound strategically still achieve those same two goals: mobilization, and the transmission of messages that go far beyond words.
Today, brands don’t just sound in ads or content — they resonate across an endless list of Listening Touchpoints.
